In sales funnels, upselling and downselling are techniques used to increase revenue by offering additional products or services to a customer after they have made a purchase or declined to purchase a higher-priced item.

Upselling normally involves offering an additional product or a product that complements the original purchase, with the goal of increasing the overall sale value. For example, a customer may purchase a beginners course from you, but an upsell could be a more advanced course with better features and a higher price point. Or, maybe a complementary offer that relates to the beginners course. Such as a one-to-one coaching call or even some merchandise. Either way, this will help increase your revenue.

Downselling, on the other hand, involves offering a less expensive alternative to a customer who has declined to purchase the upsell item. For example, a customer may have declined to purchase a higher-end course, merchandise or one-to-one call, but a downsell could be a lower-priced product.

Some key benefits of upselling and down selling in a sales funnel include:

1. Increased revenue: Upselling and down selling can increase the overall value of a sale, leading to more revenue for the business.
2. Improved customer satisfaction: By offering customers more options, they may be able to find a product or service that better meets their needs and preferences.
3. Increased customer loyalty: If a customer feels that a business is truly interested in helping them find the right product or service, they may be more likely to return in the future.
4. Cost-effective marketing: Upselling and down selling can be a more cost-effective way to generate revenue than acquiring new customers, since the customer has already shown interest in the business by making a purchase.
5. Increased lifetime value of customers: By offering additional products or services, businesses can increase the lifetime value of their customers by encouraging repeat purchases and building long-term relationships.

Creating an upsell

To get started with creating your upsell, simply navigate to the funnel step where you already have a checkout. You'll see a green bar "+Add upsell or downsell"

upsell.avif

Once you select the +Add upsell or downsell a pop up will display. From here you have 2 options:

• Page
• Popup

Depending on the type of product you want to try and upsell/downsell, will depend on which option you select. For example, if you have a product that doesn't need much explaining, like a branded hoodie, then a pop-up will probably suffice. But if you have more context you would like the visitor to read, or you want them to watch a video of how to do something, then a page would probably suit that option better.

The great thing is that if you are not sure, you can always use the A/B split testing to help you get real-time data-driven insights.