Funnels are designed for two main outcomes - generating sales and adding leads (or subscribers).
When it comes to designing your funnels, it is easy to create, edit and manage them all in one place. Let's take a look at the funnels main editor dashboard:
We can break the dashboard down into two main areas:
- Funnel builder
- Management/Analytics
Your funnels are broken down into 'steps'. Each funnel has the flexibility of having UNLIMITED Funnel steps.
Funnel steps consist of individual pages, popups, checkouts and more. In the image below we have three steps:
- Product launch
- Checkout
- Order Confirmation
Funnel step settings
Options within the funnel setting: Within each funnel step there are additional settings.
- Remove/Add Goal: Adding a goal to a funnel step enables you to collect insights about how a user moves through your funnel steps. For example, when a user completes a form or purchases an item, we can mark this as a goal. Goals are identified by a trophy icon on the right-hand side.
- Show settings: This option enables you to change the step name, URL, SEO and also step security. For example, you may have steps in your funnel that only allow access to certain members. Here is where you set that up.
- Duplicate: To save time, you can simply duplicate the entire step and use it somewhere else in the funnel.
