A/B split testing is a method of comparing two versions of a web page or a funnel to determine which one performs better. In the context of funnels, A/B split testing involves creating two variations of the entire funnel or just individual funnel steps. The goal is to determine which variation performs better in terms of conversions, whether that's getting people to sign up for a newsletter or purchase a product.

A/B split testing is so powerful because it allows you to make data-driven decisions. Instead of guessing which version of your funnel is better, you can rely on the results of the test to guide your decision-making. By identifying which elements of your funnel are most effective, you can optimize your funnel to maximize conversions and revenue.

When it comes to strategies for A/B split testing funnels, there are several best practices to keep in mind:

  1. Test one variable at a time: To accurately determine which element of your funnel is causing a change in performance, it's important to only test one variable at a time. This could be the copy, the design, the offer, or any other element of the funnel.
  2. Test for statistical significance: When running A/B tests, it's important to ensure that the results are statistically significant. This means that the difference between the two versions of the funnel is large enough to be considered meaningful.
  3. Test continuously: Your funnel is never truly "finished." Even after you've optimized it to the best of your ability, there's always room for improvement. By continuously testing new ideas and iterations, you can ensure that your funnel is always performing at its best.
  4. Keep track of your results: Finally, it's important to keep track of your A/B test results over time. This will allow you to identify patterns and trends, and make informed decisions about how to optimize your funnel moving forward.

Overall, A/B split testing is a powerful tool for optimizing funnels and driving conversions. By following best practices and continuously testing new ideas, you can ensure that your funnel is always performing at its best.

Creating a split test

To get started with creating your first A/B split test simply navigate to the funnel step you would like to test. Upon hovering over the grey bar it will display A/B TEST as shown below

Once you have selected which step and clicked the A/B TEST, a pop-up will display. From here you have 2 options:

Duplicating the funnel step will automatically create an exact copy of the entire funnel step. You can edit to your requirements. We will talk about that below.

Selecting the New Page option, basically means you can create a page from scratch using one of our pre-made page designs, or a blank page.

For this example, we will go ahead and select the duplicate step option.

Selecting the best type of test